There are many, many writers who have chronicled this phenomenon with far more skill than I can. Some that immediately come to mind are Thomas Frank (What's the Matter with Kansas?), the writer (his name escapes me) of Nixonland, Jane Mayer with Dark Money. If you are interested in how we got here, these books (and many others) are invaluable.
I write tonight, however, only to say the following: that the marriage of conservative social values, brewed with right wing business interests led inexorably (but not inevitably) to the crisis (and crisis is the only word for it) of a Donald Trump presidency.
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They depended on each other. Well, that's not exactly true. Big business depended on the social conservatives far more than the social conservatives depended on big business. It needed their votes. At first it was a big con, a huge con. Big Business Republicans pretended that they really cared about the abortion battles. (Democrats, for their part, never understood how important this was for people. But more about them another day). So they said, "Sure, we hate abortion, too. Elect us and we'll take care of it."
Except they didn't. They cut taxes and built the military (not to mention the national debt) and deregulated. Deregulation was the big one. Reagan understood, building the military fostered patriotism (which was really nationalism), which made the people feel like he really did love America. But deregulation was the big one.
Talk radio proceeded, a direct result of deregulation. It's nearly impossible for someone my age to imagine, but before Reagan, if a radio station gave 3 hours to a Rush Limbaugh, it then had to give three hours to an Al Franken. Deregulation also brought about serious media consolidation, so now Limbaugh was on lots and lots of stations. Business said they were winning the war of ideas, and maybe they were, but only because corporate radio stations weren't about to put shows on the air which advocated fighting against the power of said corporation. It's easy to win a war of ideas when only one idea is being forcefully advocated.
Talk radio, too, found a receptive audience. Think about it: who actually can listen to talk radio during the day? Not the wage earner, not the school teacher, not the immigrant cutting up chickens. It's the people who run their own business. Try it once. Stay home from work for a day and watch, say, MLB Network. You know what ad runs OVER and OVER and OVER again? Vistaprint, a company that prints business cards. You know who doesn't need business cards? Wage earners, people locked into a schedule from eight to five.
As the Limbaugh's and Hannity's and Ingraham's worked their magic, the business owners and the retired and disabled listened, and they wove their tale: Society would only work if and when the "job creators" (read: big businessmen) were "unleashed" (read: taxed less and deregulated even further). And this was the magic: Not only would society thrive economically when these (mostly) (white) men were even further empowered than they already were. They would also take care of society's moral ills, primarily abortion but as the decades wore on, the attack on Christianity, the gays, and the guns.
At first, in the 70's and 80's and even into the 90's, the Republicans assured the social conservatives they were on their side, and more often they not, they'd get elected. And then, in office, they'd largely ignore abortion, realizing (correctly) that Roe v. Wade was kind of in the way, and quite probably, in many cases, not really caring. Their business was, well, business. Taxes. Deregulation. Welfare "reform". Entitlement "reform". Campaigns would come and go, and they'd talk a good game, but what were the social conservatives going to do? Vote for the Democrat?
To be continued.